The company
Intelligence applied to enterprise decision.
GUÉP was born to solve a problem every large organization faces: deciding with speed and precision in a world of fragmented data. We bring together data infrastructure, applied AI and automation in a single decision platform.
“The difference between reacting to the market and dominating it lies in the data each company processes — and how it reads it.”
How we operate
We integrate
We connect public and private data into a single, governed base.
We interpret
We apply AI and analytics to reveal patterns, risk and opportunity.
We automate
Decision engines execute in real time, at the pace of operations.
Our pillars
Risk intelligence
Score, anti-fraud and real-time risk analysis for safe decisions.
Data infrastructure
Data lakes, lakehouse and entity resolution underpinning the whole operation.
Enterprise automation
RPA, workflows and decision engines executing at business pace.
Applied business AI
Models and agents that turn data into prescriptive decision.
Smart logistics
Telemetry, vehicle OCR and end-to-end cargo risk intelligence.
Analytics & ecosystems
Executive dashboards and integrated digital ecosystems.
Two units, one operation.
GUÉP operates from Santo André (SP), in the heart of Greater São Paulo — two facilities that house the technology, data and team that drive our clients’ operations.
Av. Andrade Neves, 268 · Vila Helena, Santo André/SP
R. das Figueiras, 474 · Santo André/SP
People who care for people.
Cutting-edge technology built by a team that believes work and fun go together — and that caring for people is what holds it all up.
- Passion
- Commitment
- Ethics
- Equality
- Caring for people
- Work & fun
Trusted by leaders
Major operations already decide with GUÉP.
Let's talk
Your next high-impact decision starts with the right data.
Talk to a GUÉP specialist and find where applied intelligence creates the most value in your operation.